Malaysian Beauty & Lifestyle Blogger

Rimmel Extra WOW Lash Mascara

Eyes have always been my main focus so I'm always happy to try out new mascaras ^_^

Like the red and black packaging on this. I think it's quite similar to a previous design(s) though. The shade is labelled extreme black. Although it may seem greyish on the wand, it is really black on my lashes.

Unfortunately, my mascara was beheaded =( It was already broken when I unwrapped it. This has NEVER happened to any of my mascaras before despite me dropping them a few times. The whole top part with the groove to screw back and the rubber (very important part!) was stuck on the cap.

Hence, I'm unable to close it nor scrape the excess mascara off the wand. So as you can see, I have a very goopy wand.. Wasted quite a big amount of mascara while wiping it away *heartache* It has also affected the mascara's performance due to the excess mascara.

I would say it does help with volume and length. Curl was preserved too plus my lashes were super soft and fluttery!

The best part? It separated my lashes well! For a mascara so wet and goopy, I did not expect this at all.

Tried to do a 'wow!' face but obviously failed LOL I look like some kinda alien here!

I took the risk and wore this to work to test it. I seem to always make the wrong choices... As it rained and the mascara smudged very badly =[

To tell the truth, I like everything about this mascara except the fact that it's not waterproof. Being half panda, I already have dark undereyes to begin with. I don't need any extra 'help' with it.

I can't be sure if the wet & goopy part is entirely because of the excess mascara due to my beheaded mascara. It's possible that the formula IS like that. If that's the case, I would recommend applying on the tips of the lashes then work closer to the lashes so the 'goop' would be on the outer edge and when you sweep over your lashes again, you smoothen it out instead of having the 'goop' at the root.

Product says : Rimmel's first big brush mascara that lets you easily build lashes from soft to dramatic.
Size : 0.27 fl oz / 8 ml
Price : RM 27.90
Sold at : Watson's Personal Care Store, Guardian Pharmacy, Parkson (Pavilion, 1 Utama, Sunway Pyramid, Sungei Wang, Klang Parade, Gurney Plaza, Terminal One Seremban, Square One Shopping Mall
Made in England

Pros : Gives volume & length, preserves curl, separates lashes, super soft
Cons : Smudges badly, not waterproof, fragile packaging

My conclusion : Will not repurchase due to the smudging. If it was waterproof, it would be quite a good mascara.

** Product was provided by Yuberactive for review purposes. However, this has not affected my thoughts on the product in any way.


  1. Nice review! I hate smudgy mascara. I've never tried anything from Rimmel besides their fantastic range of lipsticks! I have to try their mascaras someday =)

  2. oh no!!!! sucks that it broke like that. but it looks great on your lashes! i am w you though, i don't like non-waterproof mascaras. just don't work as well on my straight lashes!


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