The Bee gives one slice of free cake everyday for a whole month at both of their outlets in Jaya One and Publika. The only T&C? After you have your slice of cake, you have to #DoGood #AtTheBee. Each slice comes with a good deed which you have to fulfill. For example, here's Maggie and her cake, which requires her to..
Buy a drink or two for mall cleaners / security guards
So she fulfilled her promise!
Now, you can make this go on by something called 'Pay It Forward'. Person A does something nice for Person B who then proceeds to repay it by being nice to Person C.