Malaysian Beauty & Lifestyle Blogger

Rimmel The Max Bold Curves Mascara

Whee~~ I love trying out new mascaras ^_^ I like to emphasize my eyes so a good mascara is a must-cara.

Product says :
Be bold. Be beautiful, with lashes that boast exponential volume and lift … instantly! Giving you the most incredible curves… Rimmel introduces The Max Bold Curves Mascara with its biggest curvaceous brush ever! The lashes are pumped up and lifted to new heights: up to 70% more lift and up to 14 times more volume.

The proprietary formula, enriched with collagen and keratin is paired with Rimmel's most curvaceous brush ever. Together they take lashes to stunning new extremes of volume and curve. Lashes are BIG, fat, boldly lifted – and completely free of clumps, of course.

The Max mascara packaging is reinterpreted in eye-catching green with pink printing for The Max Bold Curves Mascara. Like a magic wand that works eye-opening wonders in a few strokes.

The print ad features the lavishly lashed Lily Cole with Big Ben in the background to project the bold London look instantly. Lily’s lashes have fantastic volume and spectacular, almost non-stop curves for maximum style. The kind of lush, curvy lashes every woman wants for herself!

Great big curvy lashes taken to the max!

Get the London look!

The brush is HUGE O_O And it's curved in a way that it's easy to apply. It doesn't pick up too much product which is a surprise since the bristles are kinda long.

Now on to the performance. Click to enlarge. It's supposed to add volume and curl but I think it focuses more on length. There wasn't much volume and it did weigh my lashes down =( Curling it with a heated eyelash curler gave better results and it didn't clump at all.
Edit : If you wait for it to dry a little before reapplying, it will add volume to your lashes.

Here's a better picture of my other eye. I would categorize this under natural looking as it's non clumpy and separates well. Even though it weighs my lashes down during initial application, it holds the curl after that.

I normally prefer a more volumnizing mascara but I guess this is a different kind of look. It smudges slightly but still bearable. Still easy to wipe away with a small bit of tissue. As for removal, I feel it is quite easy to remove with a proper makeup remover.

Yes yes.. Ending this post with a vain pic of myself xD I must say.. I'm liking the striking green colour of the tube.

Size : 0.27 fl oz / 8 ml
Price : RM 35.90
Sold at : Watson’s Personal Care Store, Guardian Pharmacy,Parkson (Pavilion, 1 Utama, Sunway Pyramid, Sg. Wang, Klang Parade, Gurney Plaza, Terminal One Seremban, Square One Shopping Mall)
Made in England

Pros : Easy to apply, lengthens, clump free, separates lashes, holds curl, adds volume
Cons : Not much volume, weighs lashes down, smudges slightly

My conclusion : I will use this for days when I have time to recurl my lashes (but that doesn't take up too much time anyway). As for repurchasing.. I'm not sure as this needs more effort than my other mascaras. Perhaps I'll play with it more first.

** Product was provided by Yuberactive for review purposes. However, this has not affected my thoughts on the product in any way.


  1. The brush looks interesting!

  2. attracted to your eyes - sexy!

  3. Oh wow-- love the packaging/colour too. <33 And wow-- they deefinitely add length on.

    Very cool product. :]

  4. I know this is a pretty old post but may I ask what contacts you're wearing? They are amazzzzzing! Thanks!

    1. Sorry, they're no longer available for sale as the seller has closed her shop =(


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